Bringing Rock-afire back to life

The Rock-afire Revival is a project dedicated to the restoration of artwork, design, and artifacts from the era of The Rock-afire Explosion and Showbiz Pizza.

Retro collection

Fatz on the keys

Back in 1983 The Rock-afire Explosion was rocking your birthday party at Showbiz Pizza, and Fatz Geronimo was the star of the show.

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retro collection

Billy Bob on the bass

Always a fan favorite, Billy Bob and his best friend Looney Bird return the stage, ready to dust off the hits.

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How the Revival was born

As collectors and fans we want the real thing. But after 40+ years, sometimes the real thing just doesn’t hold up. This is especially the case with vintage clothing, which often times becomes thin, faded, stained, and maybe even a little funky. 

Rose Electric Dry Goods has lovingly restored artwork from The Rock-afire Explosion to its original glory. We’ve brought the artwork back to life in its original and sketched form, but we’ve smoothed out the edges, resulting in a refinement that elevates the design. The result is a series of designs that make old new again. You can almost hear the band and smell the pizza!

This project is not affiliated with Creative Engineering, Showbiz Pizza, The Rock-afire Explosion or any other group. However, if you are part of one of these groups, please reach out, we’d love to partner with you to bring more classic designs back to life!